golâb
Year
2023
Role
Brand Designer
Industry
Beauty & Wellness
Scope
Brand Identity, Social Media, Packaging, Merchandise
Overview
Golâb is a natural hair-care identity centred on a strengthening scalp massage oil made from seven organic, cold-pressed ingredients.
The project explored how the brand could communicate wellness, care, and ingredient quality while developing a visual presence that felt modern and distinctive.
The challenge
Natural beauty brands often depend on familiar earthy colours and botanical imagery. The challenge was to communicate the product’s natural qualities without allowing the identity to blend into an already crowded category.
The system also needed to feel credible in product-focused applications while remaining expressive enough for social media and lifestyle content.
The approach
I developed a custom lowercase wordmark using rounded letterforms to create a soft, approachable tone. The accent mark references the number seven, connecting the identity to the seven ingredients used in the product.
A calm blue and neutral palette supports the brand’s focus on care and wellness while separating it from the conventional green and brown language of natural products.
The identity was extended through product presentation, lifestyle photography, educational social content, and merchandise. A circular secondary mark gives the brand an additional element for compact applications.
The outcome
The final system creates a recognizable identity that feels natural without relying on expected category conventions. Its typography, symbolism, and colour palette communicate a balance of softness, confidence, and product credibility across digital and physical applications.
