The Soda Lounge
Year
2022
Role
Brand Designer
Industry
Arts, Culture & Events
Scope
Brand Identity, Event Promotion, Social Media, Merchandise
Overview
Soda Lounge is an arts and events identity created to connect Toronto artists with new audiences through exhibitions, showcases, and community-driven experiences.
The project involved developing a flexible visual system that could promote individual artists while maintaining a recognizable identity across every event.
The challenge
Because each showcase could feature a different discipline, artist, or atmosphere, the identity needed to accommodate a wide range of creative work. It had to feel bold enough to attract attention without competing with the art it was promoting.
The approach
I developed a high-contrast identity built around expressive typography, a compact “SOLO” mark, and a restrained black foundation energized by electric blue and vivid pink.
Textured letterforms give the system a tactile, artist-led quality, while the strong typographic hierarchy allows event details to remain clear across posters, tickets, merchandise, and social media.
The limited colour palette and modular layout help each application feel connected, even when the featured imagery and content change.
The outcome
The resulting identity gives Soda Lounge a distinctive and adaptable presence. It balances expressive brand character with practical event communication, creating a system that can support different artists and experiences without losing recognition.
