Sinai Health
Communications design across a living healthcare system
Years
2024-2026
Role
Graphic Design, Art Direction and Production
Industry
Healthcare
Scope
Campaign design, brand applications, print and digital communications, environmental graphics, presentation design, and patient and family education
Overview
This collection brings together communications created for Sinai Health across staff engagement, hospital events, organizational initiatives, and patient and family support.
Each project required its own visual voice while remaining clear, accessible, and connected to the broader Sinai Health brand.
The challenge
Healthcare communications must work quickly and clearly across very different environments—from presentation screens and digital platforms to hospital corridors, educational materials, and printed collateral.
The challenge was to organize complex information, establish a strong visual hierarchy, and adapt each message to its audience without losing warmth or humanity.
The approach
I developed flexible visual systems that could move confidently between print, digital, and environmental applications.
Bold typography, accessible contrast, focused messaging, and purposeful imagery made information easier to understand while giving each initiative a distinct presence.
01 - Featured Campaign
Vital Voices
An organization-wide invitation for Sinai Health employees, physicians, and scientists to take part in the 2025 Vital Voices Survey. A direct identity and repeated call to action carry the message from corridor to screen to conversation.
11 × 17
Elevator poster
22 × 28
T-Stand poster
Environmental Applications
Zoom backgrounds
02 - Select Sinai Health Work
Clarity at every scale
Distinct initiatives, audiences, and surfaces—unified here by direct hierarchy, accessible contrast, and disciplined use of space.
01 – Immunity is community
02 – Protect tomorrow
This poster series shows some concepts I explored for the campaign, including photography-led concepts and pixel-art directions. Each route keeps the vaccination message and call to action clear and direct.
03 – Power up
Vaccination Campaign
One seasonal message, three distinct entry points
Town Hall Communications
03 - Care Programs and Family Support
Information designed to be useful
Practical guidance and program invitations use clear sequencing, supportive imagery, and scannable actions to meet families where they are.
Storage, pumping, and milk-production guidance stays consistent across take-home sheets and on-site posters.
02 - How to make more milk
Poster adaptations
01 - Milk storage tips
02 - How to make more milk
03 - Pumping reminders
03 - Pumping reminders
NICU Fresh Milk Awareness
A three-part education system, adapted by format
Information sheets
01 - Milk storage tips
Warm photography, candid testimony, and direct program details shape a clear invitation for care partners.
CARERS Group Promotion
Two audience-ready routes for one supportive program
Clear sequencing, direct action language, and in-app references help staff move from setup to connection with confidence.
On-Demand Interpreter Services